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About AMBER Alert Minimize
Time is the enemy following a child abduction , and law enforcement’s response must be immediate and focused. Oregon’s geography offers many advantages to a child abductor, including the opportunity to quickly transport the victim across county and state borders, or otherwise escape to areas where detection can be difficult. According to the U.S. Department of Justice, most children who were abducted and later murdered were killed within the first three hours of their abduction. In light of these facts, it is essential to child safety that a coordinated response take place within those precious hours immediately after an abduction occurs.

America’s Missing: Broadcast Emergency Response Alert, or AMBER Alert, is a statewide innovative program that partners the law enforcement community, media broadcasting stations, and the public in locating abducted children. The goal of AMBER Alert is to immediately involve the public, especially motorists, in the search for an abducted child.

The OAB's very own Bill Johnstone, President/CEO, was on the originating committee to form Oregon AMBER Alert  and is now on its review committee. The OAB is proud to support Oregon Amber Alerts, and while the power of broadcasters to support their communities is clearly shown during Amber Alerts, each day broadcasters help their communities in other, sometimes less noticed ways. To learn more, click

The OAB Supports Amber Alerts Minimize
Bill Johnstone, OAB President & CEO, and founding member of the Oregon AMBER Alert Committee, participated in the 2008 AMBER Alert National Conference held in mid-October in Orange County, California. The annual conference, sponsored by the U.S. Department of Justice and Fox Valley Technical College, brings together participants from Law Enforcement, the Media, Department of Transportation, Children’s Clearing House, and others, as well as vendors committed to the safe return of our abducted and endangered children. Among other training sessions, round table discussions and seminars, Johnstone represented the broadcast media on a plenary session panel that looked into the Elizabeth Shoaf abduction case ( South Carolina). Miss Shoaf, a 14-year-old girl, was abducted after getting off a school bus, and was held in an under-ground bunker for several days before being rescued. The Sheriff in the case (Steve McCaskill - also a participant on the panel) caught a great deal of grief for not activating an AMBER Alert. The question before the panel was, “Given the facts as they were known from the time of the abduction through the time of the recovery, did Sheriff McCaskill make the correct decision?” As a footnote: In the panel’s opinion, the Sheriff did make the correct decision.
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